T-Mobile was looking for a way to say THANKS to their customers . So, they developed a loyalty program via an app that brings customers free stuff every single Tuesday. What’d they name it? Well, T-Mobile Tuesdays of course.
T-Mobile Tuesdays—the freshest take on customer loyalty.
Wake #Thankenstein & Win!
On holidays or major events—T-Mobile tapped my team for some bigger thinking outside of the weekly “THANKS.” For Halloween, I came up with #Thankenstein
Customers had to tweet their Halloween costumes at T-Mobile to wake up #Thankenstein and score free stuff. The grand prize?
A Spooky Trip to London!
#Thankenstein rising from his slumber to dish out some serious prizes.
#Thankenstein had his own Halloween Instagram story to promote the contest. Tons of customers participated!
On top of the big thinking, I cranked out hundreds (seriously, hundreds) of prize descriptions. I mean, the app refreshed with new stuff
EVERY SINGLE TUESDAY.
From error screens to redemption steps, I wrote each and every screen in this app.
T-Mobile loved to brag about their wins. I helped ‘em show off by writing some scripts and directing VO talent for case studies that were shown at conferences and swapped between CEOs.
Chief Marketer Pro Awards, 2018
Gold: Best Digital Campaign
Silver: Best Loyalty Campaign, Best Campaign Targeting Millenials
Reggie Awards, 2017-2018
Gold Awards: Digital & Mobile (2017)
Silver Awards: Digital & Mobile (2018), Relationship / Loyalty Campaigns (2017)
Bronze Awards: Relationship / Loyalty Campaigns (2018), Partnership Campaigns (2017)
Smarties Awards, Global and National Awards, 2017
Silver Awards: Relationship Building / CRM (Global & National), Mobile App (National)
Bronze Awards: Product / Services Launch (National), Promotions (National)