Sprite Zero Sugar & Black Panther: Wakanda Forever teamed up to empower the youth with stories about finding your gift.
We went behind the scenes of the blockbuster movie and interviewed the women who built the world of Wakanda.
Each interview lets young talent know that all origin stories are a bit different.
PRESS—We got a shoutout for our work in AdWeek, AdAge and more.
AdWeek
Ad Age
Marketing Dive
Path to Purchase Institute
AWARDS
Adweek Experiential Awards 2023
Best Experiential Activation by a Beverage Brand
Clio Entertainment Awards 2023
Gold – Theatrical | Film: Partnerships | Collaborations
Silver – Theatrical | Film: Fan Engagement
Bronze – Theatrical | Film: Branded Content
ANA Multicultural Awards 2023
Grand Prize in Experiential
Epica Awards 2023
Bronze – Non-alcoholic Drinks
Origin story videos lived on Sprite’s website and in an AR experience that could be unlocked through scanning a bottle of Sprite Zero Sugar.