With Coca-Cola—the recipe is simple:
a moment you remember + a meal you love + an ice-cold Coca-Cola
= a recipe for magic
I worked with Glen Peden to develop custom photography and headlines that supported Coke’s recipe for magic global campaign. The assets were used across OOH, in-store, digital and social assets to support
These assets released globally.
A digital sweepstakes with a simple formula translated across the globe and allowed anyone who drinks Coke to enjoy the magic.
