Atlanta Hawk’s star Trae Young’s nickname is Ice Trae. So when he signed with Team Sprite, we knew we had to build him an ice sculpture and a social announcement to go along with it.
PRESS
Sports Illustrated
An in-feed post, IG stories and paid media announced our partnership and let ALT fans know they could snap a pic with Ice Trae at State Farm Arena.
We hooked Trae up with a custom influencer kit complete with personalized Sprite bottles and gear made just for him.
Trae in his custom Sprite gear.
