T-Mobile Tuesdays—the freshest take on customer loyalty.
T-Mobile was looking for a way to say THANKS to their customers . So, they developed a loyalty program via an app that brings customers free stuff every single Tuesday. What’d they name it? Well, T-Mobile Tuesdays of course.
On holidays or major events—T-Mobile tapped my team for some bigger thinking outside of the weekly “THANKS.” For Halloween, I came up with #Thankenstein
Customers had to tweet their Halloween costumes at T-Mobile to wake up #Thankenstein and score free stuff. The grand prize?
A Spooky Trip to London!
#Thankenstein had his own Halloween Instagram story to promote the contest. Tons of customers participated!
On top of the big thinking, I cranked out hundreds (seriously, hundreds) of prize descriptions. I mean, the app refreshed with new stuff
EVERY SINGLE TUESDAY.
From error screens to redemption steps, I wrote each and every screen in this app.
T-Mobile loved to brag about their wins. I helped ‘em show off by writing some scripts and directing VO talent for case studies that were shown at conferences and swapped between CEOs.