copywriter
t-mobile_top_img-1.jpg

T-Mobile Tuesdays App

T-Mobile Tuesdays—the freshest take on customer loyalty.

T-Mobile was looking for a way to say THANKS to their customers . So, they developed a loyalty program via an app that brings customers free stuff every single Tuesday. What’d they name it? Well, T-Mobile Tuesdays of course.

Wake #Thankenstein & Win!

On holidays or major events—T-Mobile tapped my team for some bigger thinking outside of the weekly “THANKS.” For Halloween, I came up with #Thankenstein
Customers had to tweet their Halloween costumes at T-Mobile to wake up #Thankenstein and score free stuff. The grand prize?
A Spooky Trip to London!

#Thankenstein rising from his slumber to dish out some serious prizes.

TMO_Thankenstien.jpg

#Thankenstein had his own Halloween Instagram story to promote the contest. Tons of customers participated!

thanenstien_social.jpg

On top of the big thinking, I cranked out hundreds (seriously, hundreds) of prize descriptions. I mean, the app refreshed with new stuff
EVERY SINGLE TUESDAY.

IN_APP_RYAN.jpg

From error screens to redemption steps, I wrote each and every screen in this app.

StuckInThePast.gif
FreshOut.gif

T-Mobile loved to brag about their wins. I helped ‘em show off by writing some scripts and directing VO talent for case studies that were shown at conferences and swapped between CEOs.

Chief Marketer Pro Awards, 2018
Gold:
Best Digital Campaign
Silver: Best Loyalty Campaign, Best Campaign Targeting Millenials

Reggie Awards, 2017-2018
Gold Awards: Digital & Mobile (2017)
Silver Awards: Digital & Mobile (2018), Relationship / Loyalty Campaigns (2017)
Bronze Awards: Relationship / Loyalty Campaigns (2018), Partnership Campaigns (2017)

Smarties Awards, Global and National Awards, 2017
Silver Awards:  Relationship Building / CRM (Global & National), Mobile App (National)
Bronze Awards: Product / Services Launch (National), Promotions (National)