The Taste Collective by 1800 Tequila connects with bartenders across the country through a first-of-its-kind, proprietary taste analysis created in partnership with the industry’s best.
We supported the analysis with live events in major cities, masterclass content and digital guides to the best Mexican-American taste in the country. Check it all out here.
MASTER CLASSES
Learn directly from the industry’s leading experts in this exclusive content series that will push your palate to new places, all while exploring new perspectives in the name of great taste.
TASTE ANALYSIS
We collaborated with world-class flavor scientist Dr. Arielle Johnson to develop a five-question analysis. Once completed, bartender’s unique scores gave a holistic, comprehensive and scientifically robust view of how they experience taste.
EVENTS
We’re making stops nationwide for bartenders to experience The Taste Collective firsthand. Designed in collaboration with flavor scientist Dr. Arielle Johnson, Chef Ana Castro and Bartender Ignacio “Nacho” Jimenez, guests will take part in our one-of-a-kind Taste Analysis workshop, followed by innovative 1800 cocktails and immersive experiences designed for drinks professionals and bartenders alike.
CITY GUIDES
Whether it’s an underground art exhibit, the local taco food truck with a line around the corner, or a cup of coffee they can’t get out of their minds, our experts are traveling coast-to-coast to showcase the best in taste and culture in cities across the country.