creative director & writer
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Gold 'n Grocer Bodega

WhistlePig was lookin’ to make their mark in NYC for the holidays.
So, what else is an NYC creative director to do other than open a branded bodega?

Enter: WhistlePig Gold ‘n’ Grocer:
We fully transformed @thelittleshopny into a whiskey & piggy paradise, fully decked out with custom details like interactive lotto tickets, a famous bodega guy (shoutout @ThirstyWhale) and even a full-on branded newspaper.