copywriter
Screen Shot 2019-07-23 at 2.51.08 PM.png

9Lives

 Whack-a-Bowl with Morris

9Lives Gamified Ads

Whack-A-Bowl.jpg

CLIENTS: Not sure there’s much we can do with this budget. Maybe just some banner ads?

ACCOUNT: Yes, let’s perhaps link to a coupon—that will drive sales!

ME: Um, what if we made the cat play like, Whack-a-Mole. But, like, we call it
Whack-a-Bowl.

CLIENTS: *Begin clapping—which quickly turns into a standing ovation*
You’ve done it Ryan! This, this is advertising at its finest.

Yeah, so maybe it didn’t happen like that. But, the client waned to some something boring. My partner and I pushed them and sold in an interactive, gamified banner ad that tapped into their famed mascot—Morris the Cat.

You’ve got 20 seconds to help Morris whack 15 bowls of 9Lives. Avoid the fishbones—he doesn’t like those. All you have to do it tap!

A landing page promoted the Whack-a-Bowl program—where Dollar General shoppers could play a quick game to redeem deep discount.

Whack-A-Bowl_1.jpg

We further supported our promotion with social ads on both Instagram and Facebook.

Whack-A-Bowl_2.jpg

Here’s how the game worked—with some room for a little fun copy on the winning/losing screens.

Winning path.

Path1-1black-mockup.png

LOSERS path.

Path1-3black-mockup.png

Path1-4black-mockup.png
Path2-1black-mockup.png
Path2-3black-mockup.png
Path2-4black-mockup.png